Logo Designing

Logo Designing

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization. Because logos are meant to represent companies' brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
A logo, short for logotype, is simply an image or text that is used to represent a business or other organizations. These images are typically very distinct, and they are often used as symbols to represent specific brands. In a way, a logo is a unique identity for a brand.

Your business needs a fantastic logo that is instantly recognizable and that your customers remember. Getting a logo designed, is one of your first key branding decisions when building and launching your business. A logo is the cornerstone of all your branding and will be used across your website and marketing material.


Logos can consist of several different elements. A logo might consist of one or more of the following:

Logos can consist of several different elements. A logo might consist of one or more of the following:

  • Text
  • Images
  • Shapes
  • Lines
  • Colors

  • In many cases, a few of these elements may be combined. For example, colored text can be arranged into a specific shape.


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